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Helena Tyce Designs - Art that warms the heart

Where we have come from… 

HTD started life back in 1994, when Helena graduated from university, armed with a degree in surface pattern design. She went to work for Liberty, and after that went on to work as a fashion designer and an interior designer, for a time. But it was after her children, Iris and Louis, were born that HTD became what it is today. Art inspired by life.

The Craft… 

Helena’s work has evolved from her love of words, all things vintage and a few blasts from the past! Inspired by family, music, having fun and a bit of silliness, Helena is a pen and paper kinda gal and this is how every idea starts. Splicing the old with the new to reinvent classics, creating a distinctive style all of her own. Her mix of hand drawn illustrations, painting, iconic British imagery, words, letterpress and prints creates a warmth and richness that finds a place in people’s hearts. Capturing nostalgia with a contemporary twist.

Getting out there…

Helena’s work has been licensed and sold by John Lewis, is available on Not On The High Street and also in a growing number of independent retailers throughout the UK. The product range is always expanding but currently includes prints, stationery, personalised gifts and homewares. High quality products, excellent service and a sunny disposition, make the HTD team lovely people to buy from. We’re good eggs who like to trade ethically too, all products are made exclusively in the UK and locally where possible, to reduce our carbon footprint.

People like us…

With an ever-increasing fan base both in the UK and abroad, HTD is pleased to be supported by a community of like-minded people. Discoverers and explorers who value their connections and take great delight in searching for and finding something unique for themselves or as the perfect gift. These are people who are proud to support emerging British talent and who want to help businesses grow, just like us.


This is another of our favourite past-times, so please do get in touch if you fancy a chin-wag about all things HTD.

“Remember when…? This is a question that comes up a lot at HTD. We love to look back on the good ol’ days, finding out about the quirky traditions of times gone by. It influences our designs, capturing nostalgia with a contemporary twist. Splicing the old with the new, in a distinctive style with a warmth and richness that warms the heart. Available as prints, stationery, homewares and gifts, with the option to personalise too, there’s something for everyone. We like to make people smile, and imagine that you do too.”

Gaz Allen