Smoby UK Returns to Gloworm Festival for Fourth Year Running

Bigger and Better Smoby Play Zone to Delight Families This Summer

Gloworm Festival are thrilled to announce that Smoby UK is returning for its fourth consecutive year as a proud sponsor of the event, bringing with them their fan-favourite Smoby Play Zone — and it’s set to be more exciting than ever!

This summer, families can look forward to an expanded play experience, including the all-new Smoby Life playhouses, thrilling slides, and the chance to splash and play with the brilliant AquaPlay sets. The Smoby Play Zone has become a must-visit destination for festival-goers, offering fun, colour, and creativity for children of all ages.

“We’re absolutely delighted to welcome Smoby UK back to Gloworm for the fourth year in a row,” said Richard Walpole, Festival Director. “Their Play Zone has become one of the highlights of the festival, and this year’s setup is going to be their biggest yet. We can’t wait for families to dive into the fun and discover everything Smoby has to offer.”

Gloworm Festival continues to grow as one of the UK’s leading family-focused festivals, and partnerships like the one with Smoby UK play a key role in creating unforgettable memories for attendees.

Don’t miss out — join us this summer at Gloworm and explore the magic of Smoby!